Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 P&G ‘Revolutionizes’ Plastics Packaging - Beauty Packaging

What are you searching for?

Sign in
Beauty Buzz

P&G ‘Revolutionizes’ Plastics Packaging

Author Image

By: Jamie Matusow

Editor-in-Chief

P&G, which has made several announcements this year concerning sustainability breakthroughs in the personal care packaging arena—such as Head & Shoulders’ production of the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic—has now announced what it calls a “breakthrough” recycling method.

PureCycle Technologies, in partnership with P&G, has opened a plant that will restore used polypropylene (PP) plastic to “virgin-like” quality with a recycling method that they say is one of a kind. The new plant will reportedly enable consumers to purchase more products made from recycled plastic. The patented technology was created in P&G labs as an innovation with “meaningful” sustainability benefits. P&G licensed the technology to PureCycle. While this is a P&G-developed technology, the recycled PP will be widely available for purchase across industries.

“Our approach to innovation not only includes products and packaging, but technologies that allow us and others to have a positive impact on our environment. This technology, which can remove virtually all contaminants and colors from used plastic, has the capacity to revolutionize the plastics recycling industry by enabling P&G and companies around the world to tap into sources of recycled plastics that deliver nearly identical performance and properties as virgin materials in a broad range of applications,” said Kathy Fish, P&G’s chief technology officer.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics